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Grow Your Business with Smart Digital Marketing
II help businesses scale smarter by blending creativity with data-driven digital marketing. From SEO and Google Ads to social media and branding, I design strategies that don’t just bring clicks—but real growth. Let’s turn your online presence into a powerful business asset
Why Choose me
Emphasize your mix of strategy + executiont
With Our Services
SEO & Content Marketing
I help businesses rank higher on Google by optimizing websites and creating high-value content. From keyword strategy to blogs, every piece builds visibility and trust. The result: more organic traffic that converts.
Google Ads & Paid Campaigns
I design and manage ROI-driven ad campaigns across Google and YouTube. With smart targeting and budget optimization, your brand reaches the right people at the right time. Every click is tracked for measurable results.
Social Media Marketing
I craft social media strategies that boost engagement and build communities. From Instagram reels to LinkedIn posts, your brand gets seen where it matters. The focus: authentic content that drives awareness and leads.
Branding & Creative Strategy
I help shape strong brand identities with storytelling, design, and strategy. From logos to campaigns, everything reflects your unique voice. The goal: a brand that connects emotionally and stands out in the market.
Case Studies / Projects
1. Nitte School of Architecture – Admission Campaigns
Challenge
As a relatively new institution, Nitte School of Architecture needed to establish credibility among students and parents who were often uncertain about career pathways in architecture. Many families were confused about the admission process, eligibility, and the long-term scope of the profession. This lack of clarity slowed down student conversions and made it harder to compete with more established colleges in Bangalore.
Solution:
In my role as an Admission Counsellor, I became a bridge between the institution and prospective students. I focused on: Conducting personalized counseling sessions to explain admission procedures, course structure, and career opportunities in architecture. Guiding students on how architecture aligned with their skills and passion, thereby reducing confusion. Assisting the marketing and admissions team by sharing ground-level insights about student/parent concerns, which helped refine communication and campaigns. Building strong trust with parents through transparency, empathy, and consistent follow-ups.
Results:
Increased clarity among students and parents about both the admission process and the professional journey in architecture. Boosted confidence in the institution, leading to higher admission conversions. Contributed to strengthening the school’s reputation as a transparent, student-friendly institution. Laid a strong foundation for future admissions by creating positive word-of-mouth and parent references.
2. BGS & SJB Group of Institutions – Admissions & Marketing Leadership
Challenge:
The BGS & SJB Group manages multiple institutions across Bangalore and other regions, offering programs from PUC to Postgraduate studies. With such diversity, the group faced two key challenges: Unified Branding – Each institution marketed itself separately, leading to scattered efforts and inconsistent brand recall. Competitive Market – Bangalore’s education sector is highly competitive, making it harder to attract quality students while maintaining strong admission numbers across all programs (B.E., MBA, MCA, B.Des, B.Arch, PUC).
Solution:
As Head of Admissions & Marketing, I worked on building a centralized and strategic approach to both admissions and branding. My initiatives included: Designing and executing Google Ads campaigns targeting CET, COMEDK, and direct admission aspirants, ensuring better lead quality and conversions. Developing SEO-driven blogs and content strategies (e.g., “Best B.Tech College in Bangalore”) to build long-term digital visibility. Producing alumni testimonial videos (MBA placement success stories) to boost credibility and connect emotionally with prospective students. Conceptualizing the BGS-SJB Unified Marketing Trust — a framework to streamline branding and marketing for all institutions under one umbrella. Leading campaigns across 8–9 states, managing leads, walk-ins, and seat conversions through both online and offline efforts.
Results
Significantly improved digital visibility across programs, with blogs and ads reaching a wider audience. Increased student engagement through authentic storytelling (alumni videos, campus highlights). Enhanced lead quality and conversion rates by targeting the right audience with tailored campaigns. Built a stronger brand identity for the entire BGS & SJB Group, shifting from scattered marketing to a cohesive institutional presence. Positioned the group as a student-focused, modern, and credible education destination in Bangalore.
Customers Feedback
Akshay understood the challenges we were facing in student admissions and designed a digital campaign that delivered real results. From Google Ads to SEO blogs, everything was structured, clear, and effective. Our visibility has grown tremendously.
Working with AJ’s Digital Partner gave our brand a clear direction. The combination of creative strategy and performance marketing helped us reach the right audience. Akshay’s approach is practical, data-driven, and easy to work with.
Our website and social channels finally reflect our brand identity. The design is clean, user-friendly, and optimized for conversions. Within months, we saw a rise in engagement and inquiries.
Akshay has an exceptional ability to connect strategy with execution. His admission campaigns not only improved our seat conversions but also enhanced our institution’s brand image. A true mix of counselor and marketer
Let’s Build Your Brand Together
Ready to grow smarter? Let’s connect and create a digital strategy that works.
